Hello, I'm Hui Han! I started A Piece of Mine in 2024 as a passion project while working full-time as a psychologist.
The idea came from a deeply personal place. Following a period of grief and loss in my family, puzzles unexpectedly offered us a space of respite. For me, sitting down with a puzzle - or in fact any screen-free activity - provides a concrete, present-focused anchor when the mind gets overwhelmed with sadness or worry. The name A Piece of Mine is a gentle play on words: a reminder that piecing a puzzle together can bring a personal sense of peace (peace of mind) back to our lives.
While I am not artistically inclined, I knew how many incredibly talented local illustrators we have right here. I am incredibly grateful to the artists who responded to my cold emails back when the brand didn't even have a logo or a website. Beyond the art, I also saw an opportunity to support meaningful causes and reach communities - from children and the elderly to individuals with special needs or mental health difficulties - who could benefit from that same quiet refuge.
Today, every puzzle we create is lovingly illustrated by a local artist. This human touch is our continued pledge in the age of growing AI art. While algorithms can generate images at the click of a button, they lack the lived experiences, carefully refined skill, and the emotional and cultural resonance that our creatives pour into their work. What started as a small idea has grown into a mission to bridge beautiful local art with tangible social impact.
In a fast-paced city like Singapore, a brand that advocates for slowing down can be a hard sell. Even so, my hope is that we can continue to sustain and grow, while bringing peace of mind to those who need it most.